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On April 21 the Global Council of Corporate Universities (GlobalCCU) carried out a webinar on the topic "Corporate University Brand Assessment and Development". The best international practices were presented, including those of the Corporate University of Russian Railways in the field of brand building and strategic positioning. The meeting was attended by heads of the corporate universities of international companies and representatives of South American, Asian and European organizations.
The work on creating a strong brand of the Corporate University of Russian Railways was highly appreciated by the international group of experts of GlobalCCU while passing the certification of the university's activities in November 2019 for compliance with the serious requirements of world standards for business education. Today, the experience of the Corporate University of Russian Railways is among the best, and it is a reference point for many corporate universities in the world.
The brand of the Corporate University of Russian Railways is not just a colourful image, it develops the corporate culture of the Russian Railways Holding, integrating the almost two-hundred-year history of the railway industry and the breakthrough technologies of our time.
During the webinar, participants were introduced to the campuses of Corporate University of Russian Railways, the corporate style and brand values. The host of the webinar, Annick Renaud – Coulon, President of GlobalCCU, highlighted the University's work on the development of digital learning opportunities and highlighted the functioning of the digital laboratory, where students learn advanced technologies and their practical applications.
The Corporate University of Russian Railways has developed cooperation with the Global Council of Corporate Universities since 2017. In 2019 it passed the GlobalCCU international certification, which confirmed that the learning and development of personnel in the Russian Railways Holding meet international standards. The Corporate University of Russian Railways has been keeping the status of the only holder of the active GlobalCCU certificate in Russia.